millennials don’t Always love exercising. so, To get them to see Soul Cycle as starting point to springboard positive change in their lives, we’re telling them that Soul Cycle improves more than just your fitness.
CW: Hannah Scolnik
AD: Rhys Ker
As a stunt to target folks who already enjoy being on wheels, we’re taking over the bike lanes to show them what benefits await them at Soul Cycle
Improving one area in your life prompts the desire to make improvements in another. So we wanted to make a cookbook filled with healthy recipes to aid new or current Soul Cycler’s on their wellness journeys.
